About the Project
Style Your Sleep is a creative collaboration between InstaSleep Mint Melts, a Brooklyn, NY based sleep-aid formulated by physicians, and conceptual artist and photographer Ryan McGuire. This unique series is a hybrid of marketing and art that all started with a gift.
Ryan has been sharing his whimsical photography with the world through a free high-resolution photo collection website he created in 2011 called Gratisography. InstaSleep discovered Ryan's fun photography a few years ago and began using his images in its social media.
Once Ryan started experimenting with styling people's hair in fun and silly ways while they slept, he knew he was on to something awesome. Ryan began perfecting his hair portrait approach and accumulated more than twenty images (see the gallery below).
This series has been so much fun that InstaSleep and Ryan have decided to share it with the world and to challenge other people to capture their own styled sleep picture through InstaSleep’s first-ever photo contest! There are no official rules on how to "style your sleep," but we recommend using Ryan's work as an example to help you create your own fun photo. Once you're satisfied with your image, make sure to share it on Instagram using hashtag #styleyoursleep to enter to win amazing prizes!
What's your sleep style?
InstaSleep and Ryan invite you to join in and style your own sleep! We challenge you to enter InstaSleep’s first-ever Instagram contest by photographing your fun “sleep hair” and posting your photos on Instagram, tagging InstaSleep and using the hashtag #styleyoursleep. InstaSleep will select its favorite shared pictures every month and award you with amazing prizes gifted from some of our friends at fellow brands! Best of luck!